While conventional transmissive LCDs used a backlight to make the display visible, the effects of sunlight made them rather difficult to see outdoors. And achieving a full-colour display with conventional reflective displays was difficult. Sharp’s Super Mobile LCD was perfect for outdoor use, in fact, the brighter the ambient light, the easier it was to see. With about one seventh the power consumption, one third the thickness, and about one half the weight of previous displays, it was While conventional transmissive LCDs used a backlight to make the display visible, the effects of sunlight made them rather difficult to see outdoors. And achieving a full-colour display with conventional reflective displays was difficult. Sharp’s Super Mobile LCD was perfect for outdoor use, in fact, the brighter the ambient light, the easier it was to see. With about one seventh the power consumption, one third the thickness, and about one half the weight of previous displays, it was the ideal LCD for mobile equipment.

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