Communicating Values Unique to Sharp for Stakeholders Outside of Japan
Sharp Corporation (hereinafter “Sharp”) announces its new corporate slogan “In step with your future.” to be featured in brand communications for international markets outside Japan.
In its FY2025-2027 Medium-Term Management Plan announced on May 12th this year, Sharp enacted “Our Direction” returning to its business philosophy and creed inherited from its founder, Tokuji Hayakawa (Figure 1).
Figure 1: “Our Direction” of Sharp
Based on this direction, the slogan was created to represent values unique to Sharp which will be communicated to stakeholders worldwide. The slogan also encapsulates Sharp’s mission: “With sincerity, we observe people’s daily lives. With creativity, we shape new experiences.”
Furthermore, a statement has been formalized to provide the ideas behind this slogan in detail. Together with the new corporate slogan, this statement will serve as the core of Sharp’s corporate branding outside Japan.
Under this slogan, Sharp aims to become a company that creates “New Cultures” through unique products and services.
■ Corporate Slogan
■ Statement
It’s not the big occasions that Sharp focuses on,
but rather the ordinary days.
Why? Because it’s the ordinary days that shape our lives.
In those nameless days, lie our most honest feelings, our long-held hopes, the quiet dreams held deep in our hearts.
We anticipate and exceed-beyond your expectations yet in harmony with your desires.
You might say we strive to stay in step with you.
As we move forward together, we are close enough to truly listen, to understand and fulfill your future needs.
From the moment you wake in the morning, until the time you go to bed at night, you’ll find Sharp right there by your side.
That’s why we aspire to play an integral role in all aspects of daily life, both at home and at work, in step with you, leading onward to the future.
Leaving no one behind.