{"id":10229,"date":"2025-11-25T14:39:19","date_gmt":"2025-11-25T19:39:19","guid":{"rendered":"https:\/\/sharp.ca\/?p=10229"},"modified":"2026-02-05T09:41:12","modified_gmt":"2026-02-05T14:41:12","slug":"new-corporate-slogan-in-step-with-your-future","status":"publish","type":"post","link":"https:\/\/sharp.ca\/en\/new-corporate-slogan-in-step-with-your-future\/","title":{"rendered":"New Corporate Slogan &#8220;In step with your future.&#8221;"},"content":{"rendered":"<h3 style=\"text-align: center;\">Communicating Values Unique to Sharp for Stakeholders Outside of Japan<\/h3>\n<p style=\"text-align: left;\">Sharp Corporation (hereinafter &#8220;Sharp&#8221;) announces its new corporate slogan &#8220;In step with your future.&#8221; to be featured in brand communications for international markets outside Japan.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-10242 aligncenter\" src=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-300x85.jpg\" alt=\"Sharp, in step with your future\" width=\"300\" height=\"85\" srcset=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-300x85.jpg 300w, https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a.jpg 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In its FY2025-2027 Medium-Term Management Plan announced on May 12<sup>th<\/sup> this year, Sharp enacted &#8220;Our Direction&#8221; returning to its business philosophy and creed inherited from its founder, Tokuji Hayakawa (Figure 1).<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-10244 aligncenter\" src=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-2-300x246.jpg\" alt=\"Sharps direction\" width=\"300\" height=\"246\" srcset=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-2-300x246.jpg 300w, https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-2.jpg 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\">Figure 1: &#8220;Our Direction&#8221; of Sharp<\/p>\n<p>&nbsp;<\/p>\n<p>Based on this direction, the slogan was created to represent values unique to Sharp which will be communicated to stakeholders worldwide. The slogan also encapsulates Sharp&#8217;s mission: &#8220;With sincerity, we observe people&#8217;s daily lives. With creativity, we shape new experiences.&#8221;<\/p>\n<p>Furthermore, a statement has been formalized to provide the ideas behind this slogan in detail. Together with the new corporate slogan, this statement will serve as the core of Sharp&#8217;s corporate branding outside Japan.<\/p>\n<p>Under this slogan, Sharp aims to become a company that creates &#8220;New Cultures&#8221; through unique products and services.<\/p>\n<p>&nbsp;<\/p>\n<p>\u25a0 Corporate Slogan<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10246 aligncenter\" src=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-8-300x29.jpg\" alt=\"In step with your future logo\" width=\"300\" height=\"29\" srcset=\"https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-8-300x29.jpg 300w, https:\/\/sharp.ca\/wp-content\/uploads\/2025\/11\/251125-a-8.jpg 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u25a0 Statement<\/p>\n<p style=\"text-align: center;\"><strong>It&#8217;s not the big occasions that Sharp focuses on,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>but rather the ordinary days.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Why? Because it&#8217;s the ordinary days that shape our lives.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>In those nameless days, lie our most honest feelings, our long-held hopes, the quiet dreams held deep in our hearts.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>We anticipate and exceed-beyond your expectations yet in harmony with your desires.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>You might say we strive to stay in step with you.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>As we move forward together, we are close enough to truly listen, to understand and fulfill your future needs.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>From the moment you wake in the morning, until the time you go to bed at night, you&#8217;ll find Sharp right there by your side.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>That&#8217;s why we aspire to play an integral role in all aspects of daily life, both at home and at work, in step with you, leading onward to the future.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Leaving no one behind.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharp Corporation (hereinafter &#8220;Sharp&#8221;) announces its new corporate slogan &#8220;In step with your future.&#8221; to be featured in brand communications for international markets outside Japan.<\/p>\n","protected":false},"author":1,"featured_media":10227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144,75],"tags":[],"class_list":["post-10229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Corporate Slogan &quot;In step with your 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