Mississauga, ON – October 1, 2024 – Sharp Electronics of Canada Ltd. (SECL), a pioneer in microwave technology and a leader in the home appliance market, proudly announces the launch of five new countertop microwave models in Canada. Building on decades of innovation, the latest models offer advanced features designed to enhance cooking efficiency and convenience for Canadian households.

The new lineup showcases a range of sizes, styles, and features, all built with the consumer in mind. These models incorporate cutting-edge sensor technology, improved energy efficiency, and sleek, modern designs, perfect for every kitchen.

A Legacy of Innovation in Microwave Technology
Since Sharp introduced the world's first microwave with the Carousel® turntable technology in 1966, the company has remained at the forefront of microwave innovation. The revolutionary Carousel® turntable was a game-changer, providing even heating and faster cooking times, and quickly became the industry standard.

In 1979, Sharp took another leap forward with the development of an improved cooking sensor, controlled by a microcomputer. This advancement allowed the microwave to automatically adjust heating strength and time based on the food’s moisture levels, ensuring perfect results every time.

Further solidifying its reputation as a technological leader, Sharp introduced the world’s first microwave drawer in 2007, offering a groundbreaking solution for space-saving and seamless kitchen integration. This innovation gave consumers a new way to incorporate microwaves into their kitchens, without sacrificing style or convenience.

Introducing the New Carousel® Countertop Microwave Models
The five new models are designed to meet the evolving needs of today’s consumers, offering both premium features and versatility. Key highlights of the new lineup include premium Easy-to-Clean Stainless-Steel finish with stylish grey interior, LED light, convenient +30 Key, for Instant Start and adding time, easy to use Preset Buttons for popular foods and beverages, Auto Defrost for quick and accurate thawing, and Express Cook for single touch cooking for up to 6 minutes. The top three models add Inverter Technology, which maintains a consistent temperature for more even and precise cooking and defrosting, along with Sensor Cook Menu and four Melt/Soften settings, to perfectly melt cheese and even soften ice cream.

1.   SMC0962KSC:
•    Compact 0.9 cu. ft.
•    900 Watt
•    MSRP: $159.99
 

2.   SMC1162KSC:
•    Mid-Size 1.1 cu. ft.
•    900 Watt
•    MSRP: $199.99
 

3.   SMC1464KSC:
•    Family-Size 1.4 cu. ft.
•    1100 Watt
•    Inverter Technology
•    Sensor Cook Menu
•    MSRP: $299.99
 

4.   SMC1664KSC:
•    Large-capacity 1.6 cu. ft.
•    1100 Watt
•    Inverter Technology
•    Sensor Cook Menu
•    MSRP: $339.99
 

5.   SMC2264KSC:
•    XL Family-Size 2.2 cu. ft.
•    1200 Watt
•    Inverter Technology
•    Sensor Cook Menu
•    MSRP: $379.99

The user-friendly interface and the latest in cooking technologies add to the functionality, making the cooking process easier and more efficient than ever.

"Innovation is in Our DNA"
"As a company that has been a leader in microwave technology for over half a century, we’re excited to introduce this new range of countertop microwaves to the Canadian market," said David Servos, Director, Sales, at Sharp Electronics of Canada Ltd. "We’ve always believed that innovation is at the heart of everything we do. From the original Carousel™ technology in 1966 to the world's first microwave drawer in 2007, our goal has always been to create products that improve everyday life. These new microwaves continue that tradition, offering Canadians the very best in microwave cooking."

Availability

The five new countertop microwave models will be available at major retailers across Canada, starting in November 2024. For more information on the models, pricing, and where to buy, visit Sharp.ca.

About Sharp Electronics of Canada Ltd.
Sharp Electronics of Canada Ltd., a subsidiary of Sharp Electronics Corporation, is a leading provider of business solutions and consumer electronics. Our consumer products include state-of-the-art home appliances such as microwaves, refrigerators, and air purifiers, designed to elevate daily living. For businesses, we offer advanced office solutions including multifunction printers, professional displays, and interactive touchscreens that enhance productivity and collaboration. Committed to excellence, innovation, and customer satisfaction, Sharp Electronics of Canada Ltd. strives to meet the diverse needs of our customers. Our innovative products and solutions are designed to improve efficiency and productivity, enhancing the quality of life. Explore more at sharp.ca and stay updated by following our LinkedIn page.

For media inquiries, please contact:
Rolland Manger
Sr. Director, Marketing and Business Planning 
Sharp Electronics of Canada Ltd.
T: 905-890-2100 x 7067
E:mangerr@sharpsec.com